They say we eat with our eyes first, and when it comes to visually engaging and sharing content with restaurant customers, 3D virtual tours speak louder than words.
One of the pandemic’s most highly impacted industries, Covid-19 altered the restaurant game forever. Restaurants needed to quickly pivot from in-person dining to take-out/online operations in the blink of an eye. What was once a novel exception, delivery began ruling the food game.
Restaurants that once competed for in-person clientele, today’s kitchens serve delivery, take-out, dine-in, event venue rentals, and private events all at once. And with new restaurant business models bolstered by online apps like Uber Eats and Skip The Dishes, ghost kitchens are beginning to flood the market. Competition among restaurateurs is fiercer than ever.
With lockdowns a thing of the past, the restaurant industry is experiencing pent-up demand for unique and memorable food experiences. Whether you own a trendy street fooderie or an established upscale establishment, to meet the demands of today’s food consumer, restaurants today require innovative, intelligent, and strategic marketing to whet their customer’s appetites.
No longer tempted only by directly mailed menus or old-fashioned newspaper ads, today’s food fans expect more information, insight, and transparency before opening their wallets and making a reservation.
As more restaurants begin to use traditional video in their marketing efforts, it’s important for businesses to stand out for customers to take notice.
That’s where Restaurant Virtual Tours come into play.
Restaurants are using 3D Tours to introduce their ambiance and menu to consumers for the first time online, turning impressed first impressions into booked tables.
Beyond this, restaurant patrons appreciate being able to see the “best” seats in the house when making reservations.
Restaurant owners and managers are using 3D Tours to market their restaurants to both corporate and private party planners looking to rent a space or the entire restaurant for their events.
To rise above the internet noise, restaurants must find creative ways to engage with their customer base and attract new business. The next wave in the food service marketing game is digital and 3D Virtual Tours are a secret ingredient in a successful restaurant’s recipe box.
As more restaurants begin to use traditional video in their marketing efforts, it’s important for businesses to stand out for customers to take notice.
Changing the way we see restaurants
Virtual Tours for restaurants are one of the answers to the food service industry’s call for something more. Using virtual tour technology, offering a 360-degree, panoramic view, we are helping meet the ever-evolving needs of restaurants, ghost kitchens, and food retail establishments with onboarding and digital marketing with immersive virtual tours. Customers spend 5 to 10 times more on websites with virtual tours.
With restaurant virtual tours on websites, shared on social media channels, and recorded to create video content, they’re offering a wide range of marketing applications and facility management uses for restaurant owners.
Savvy restaurateurs are using 3D Tours to showcase their event venue spaces, providing corporate meeting planners with an immersive preview of their restaurants’ event space. Busy, out-of-town executives that are strapped for time are finding the convenience of touring a space without having to leave their office highly beneficial, making 3D Tours an essential marketing tool for this potential customer base.
Caterers, large groups, and families looking for event venues to hold weddings, bridal showers, birthday parties, reunions, bar mitzvahs, etc. are more likely to click on a restaurant’s event space website that features a 3D Virtual Tour, which offers a view of the space that traditional video or still photography cannot.
We also have food court establishments using 3D Tours to highlight their ambiance, offering a striking first impression online, and enticing first-time customers to visit their favourite restaurants.
And with the ability to be embedded with multi-media tags filled with videos, photos, and links, the uses can be further expanded for facility management, onboarding, training, and other operational purposes.
An essential tool used to illustrate menu items, introduce cooking techniques, explain inventory and inspection procedures, aid in customer service training, and assist with upselling techniques, virtual tours offer limitless opportunities to run an efficient business and boost a restaurant’s bottom line.
With sustainability, safety, and health being key decision factors at the top of consumers’ minds these days, folks want to know more about the brands they choose to patronize.
To that end, studies show that the public wants to see more visual content from local businesses because it gives them a behind-the-scenes view and makes the establishments seem more trustworthy and transparent. Customers aged 18 to 34 are 130% more likely to book a table at restaurants with virtual tours.
This holds especially true for restaurants, giving customers upfront and personal views of the food they’ll be eating and the space they’ll be dining in.
Leveraging the power of 3D Virtual Tour marketing for your restaurant will give you a better shot at attracting hungry diners by enticing customers with realistic mouth-watering images that can’t be captured with traditional video or still photography. It also gives customers a sneak peek into the restaurant’s workings behind the scenes.