The Middle Distance by David Kaarsemaker
Canadian Art For Sale Online In 3D
We documented David Kaarsemaker’s “The Middle Distance” work for sale at St. Laurent + Hill’s art gallery in downtown Ottawa. The art gallery Matterport Tour furthered the reach and lifespan of the exhibit while also providing a call to action to purchase. Both the art gallery and artist appreciated the immersive virtual tour of the artwork exhibit, serving as a digital extension of the temporary showing.
3D Matterport Tour
The 3D Matterport Tour was used to showcase the exhibit online through the Gallery’s newsletter and embedded on their website. Multimedia labels were used to promote the purchase of art pieces. As a result, several art pieces were sold online to international buyers who were exposed to the artwork with the 3D Matterport Tour.